Business 101: Corporate Brand Identity

How do you want your business to be perceived by potentials clients or consumers? Your brand identity, also known as a logo, is not the same as your brand

Having a just a logo is not enough.

Your logo is how people see your business. Your brand is how you want your business to be seen.

Add Your First Subtitle

Break up your post into sections so it's easy for your visitors to read and follow along.

“Quotes are a great way to add authority to your posts.”

Write Your Main Section

Your main section is the core of the story you’re telling in this post. You can make it as long or as short as you like. Include bullet points, numbers, images, galleries, videos and more - this is your space to be creative.

It might help to break up your main section into 2 or 3 main points — or more! Each paragraph or two should focus on one point.

Add a Closing

End by restating your main message. You can sign off with funny note or an open question.

Use this space to tell readers what they should do next. Add a button with your main call-to-action, e.g., Buy Now or Subscribe.

Template: Writing a “Tips” Blog Post

This is your first paragraph. It doesn’t need to be long, but it should let readers know what you are about to say. E.g., In this post, we will offer 4 killer tips about how to create a blog post. If you can add a quote or a funny story, more power to you!

Visuals attract your reader's attention. Use an image and a caption to help get your message across. To edit this caption, click the Settings icon.

This Is Where a Subtitle Should Go

State the question that you are answering. E.g., Here are the top 3 tips for how to create a killer blog.

• Tip 1 This first tip should be a juicy one. It’ll keep your readers with you.
  

• Tip 2 The middle tips should be explanatory ones. Keep them short and to-the-point. E.g., Decide how often you want to blog. Be realistic about it. Think you can blog twice a month? Commit to once a month and stick to it.
  

• Tip 3 Finish strong! Your final tip will lead into your post’s conclusion. E.g., Lastly, knowing just little bit about SEO can go a long way in helping your blog succeed. You can learn more about SEO in our guide. (Just a teeny, tiny bit!)

Don’t Forget to Add a Closing

This can be short. Restate your main point. Tell your readers what you want them to do next. Don’t be shy. Just tell them. E.g., Buy Now, Click Here, Read This.

Template: Writing a “How To” Blog Post

Your intro paragraph goes here. For a How To post, use this section to tell your reader exactly what they will learn in this post, e.g., how to write a blog post.

Now Add a Subtitle

Subtitles pop out to your readers and keep them scrolling down the page. Use your subtitle to keep readers with you.

Add the main section of your post here. Include practical, actionable advice or share the step-by-step method on how to get something done.

Break the process down into short, clear steps. E.g., here’s a look at how to write a blog post. Tackle these 5 steps and you’ll be live in no time!

1. The first step of a how to post should tie into your intro. Make it compelling to keep readers with you.
   

2. Your middle steps should include the key steps to take in order to learn how to get something done. You can add as many bullet points as you want here.
   

3. You made it! Now wrap it up with the final step of your how-to process.

Close the Post with an Action

End with a quick summary of what your readers just learned. Then invite them to subscribe to your newsletter, follow you on social media or head to your online store.